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Effective Date: September 17, 2025
Issued by: The Armor Authority

 

Introduction

The Armor Authority (“we,” “us,” “our”) is an independent tactical gear review and affiliate site. We are committed to the lawful, secure, and transparent handling of personal data, aligned with U.S. federal law and international privacy regulations.

This Privacy Policy outlines how we collect, process, store, disclose, and protect personal data in accordance with:

• General Data Protection Regulation (GDPR)

• California Consumer Privacy Act (CCPA)

• Personal Information Protection and Electronic Documents Act (PIPEDA)

• Children’s Online Privacy Protection Act (COPPA)

• Any other applicable U.S. or foreign data protection laws

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1. Information We Collect

We may collect and process the following types of personal and technical data:
Identity Information: Full name, email address
Transaction Information: Purchases made via affiliate links (note: all payments are handled by third-party vendors)
Technical Data: IP address, browser type/version, device type, operating system, time zone
Behavioral Data: Pages visited, session time, clicks, referral links
Communications: Emails or contact form submissions sent to us

We do not knowingly collect data from children under the age of 13. If such data is discovered, it will be deleted immediately.

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2. Purpose of Data Use

We process personal data for the following purposes:

• Responding to inquiries or contact requests

• Improving site functionality, navigation, and performance

• Tracking affiliate link usage for commission purposes

• Compliance with legal obligations

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3. Legal Basis for Processing

We process personal data under the following bases:

• Consent – When you voluntarily provide data

• Legitimate Interests – To analyze and improve site performance, track affiliate links, and maintain security

• Legal Obligation – When required by law

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4. Data Sharing and Disclosure

We do not sell personal data.

We may disclose data under these conditions:

• Authorized Personnel: Access on a need-to-know basis only

• Third-Party Processors: Vendors such as web hosting, analytics, and affiliate program providers (e.g., RTS Tactical)

• Legal Compliance: If required by subpoena, regulation, or lawful request

• Consent: If you provide explicit written permission

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5. International Transfers

Data may be stored or processed in other jurisdictions. When doing so, we follow applicable legal frameworks and security standards.

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6. Data Security

We apply technical and procedural safeguards to reduce risk, including:

• Secure hosting environments

• Encrypted transmission of data

• Access restrictions on a need-to-know basis

• No system is invulnerable, but we regularly evaluate our security posture.

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7. Data Retention

We retain personal data only as long as necessary to:

• Fulfill the purposes described above

• Comply with legal obligations

• Resolve disputes or enforce agreements

• When no longer needed, data is securely deleted or anonymized.

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8. Your Rights

You may, subject to applicable law, request to:

• Access or update your data

• Delete your personal information

• Restrict or object to processing

• Withdraw consent at any time

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To exercise your rights, contact us at: info@thearmorauthority.com

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9. Cookies and Tracking Technologies

We use cookies and similar tools to:

• Monitor site performance

• Analyze visitor behavior

• Track affiliate referrals

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You can control cookies through your browser settings.

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10. Policy Updates

We reserve the right to update this Privacy Policy. Any changes will be posted with a revised “Effective Date.”

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11. Contact Us

For privacy-related inquiries, contact:
The Armor Authority
Email: info@thearmorauthority.com